The other issue contributing to working more is that for a long time I did not have an office to go to outside of my house. There are pros and cons against this: while it is difficult to not feel guilty when you just want to relax, I do some of my best work late at night. So I began tracking last week exactly how many hours I work, and the answer for last week came out to exactly 65. The most I logged in one week at my old job was 55, and I wanted to never set foot in there again.

Now to be fair, this isn’t 65 hours spent writing at my computer like something out of “The Shining.” For a writer, I do disturbingly little time writing. I consider “working” not only writing, but designing some client sites, photography, networking, emailing with clients, accounting work, developing proposals, research, and even some coffee conversations. For example, this morning I set out to have coffee with a friend and it turned into a group of four, all discussing a spontaneous idea for a business project that we could develop using our individual skills. Because this was an in-depth discussion with some very real impact, I labeled this time as “work”.

This week I am keeping track once again, but will be identifying how the time is being used. See how much time this week I spend writing, networking, research, or developing ideas at coffee shops. I’ll write a blog post next week with the results.

I had been tempted to go full-time in freelancing for awhile, but there is something appealing and tempting in staying in a comfortable office job – even though it wasn’t exactly a right fit for me (I worked in financial services – full of spreadsheets and collection calls). Suddenly, my job was up in the air during a period of massive layoffs. I couldn’t have picked a worse time, financially speaking, to begin freelancing. The economy had just tanked and I had virtually no savings built up to act as a net. Like most beginning freelancers, I scrounged Craigslist looking for work.

After a few months, and some horribly low-paying writing gigs on topics that made me cringe with boredom, things began to change. I networked, continued trying anything and everything, and built up my professional portfolio. An essential part of this was the chance to work with some personal and professional contacts that I had previously made. Maybe it was being in the right place at the right time. But these relationships (none of which were born out of a desire for work) led to two very fulfilling projects: the chance to create some whimsical and creative marketing pieces for my friends at redPear and a chance to work with Disney in some storyline developments. These are still relationships that continue to grow, and I am blessed to be working with extremely fine individuals in both companies.

It sounds very over-used, but it is true: if there aren’t opportunities, you must create them. A friend of mine, Jennifer Maggiore, began to expand her marketing and consulting business and tap some of her friends who were great at what they do to be apart of it. I was lucky enough to be one of those people. In April, I also joined with Brandon Willey to create PackFlat – making our own opportunities here, we are launching a series of online guidebooks. I also go out of my way now to help people develop and create their ideas – and while these ideas may or may not benefit me professionally (or financially), this true investment in relationships often leads to work and referrals down the road. People don’t forget those who helped them or spoke with them early on. I also believe in working pro bono on a select basis if you believe in the projects and the people. In turn, I try to involve those closest to me in my projects whenever possible.

The downsides to working for yourself in this matter, and pursuing the entrepreneurial spirit, are many. Financial stability can, at times, be a bit erratic. You have to look out for your own employment, benefits, and financial well being at great length. Office hours and space (while enjoyably flexible) can be a challenge. Crafting a time when you’re not working can be difficult – that is, if you’re like me, and you have trouble separating the times of work and relaxation and not pursuing things when you have downtime at home. You’re always juggling multiple projects – there’s never an end to the all-important to-do list. These are all things, however, that you can learn to adjust over time (that is if you want to remain sane).

I’m often asked questions from people who want to go the solo career route – and the truth is, it’s incredibly rewarding but incredibly difficult at times. I can’t believe an entire year has passed. But the amazing people I’ve had the pleasure to work with, both in Phoenix and Los Angeles, have made the journey invaluably rewarding. And now, after a year, there’s no thought of going back to anything else. This is who I am. This is what I do. Failure or laziness is not an option; to make any kind of self-employment work, there’s two ingredients: great people and incredible passion. You can control both, and they both take work, but these two ingredients will forever change your life and how you view “work” – and subsequently – life.

-WJNM

The site, CaliforniaGuideBook.com, is currently up and functioning, but still has a few additions to go through before it is “officially” launched. It is a mere couple weeks away from full functionality, which will culminate in the largest and most comprehensive guidebook and theme park-related news source ever created, in print or online. Topping out at a little over 500 pages, CaliforniaGuideBook.com will feature in-depth reviews of all attractions, shops and restaurants in Disneyland, Disney’s California Adventure, Knott’s Berry Farm, Universal Studios Hollywood, Six Flags Magic Mountain, SeaWorld San Diego, Legoland California, San Diego Zoo and San Diego Wild Animal Park. We’ll also have information and reviews on main points of interests in San Diego, Orange County, Los Angeles and San Francisco. This, of course, will be in addition to recommendations on where to stay and other goodies. So, in essence, a site of this scale on California travel and tourism hasn’t been done before; it’s a ton of work, but we’re excited about it!

The other big thing going on around PackFlat HQ is finalizing design and promo details for the very first book from PackFlat Publications, “Death of the Dream Singer”, by Dave Hart. The work is a chapbook of narrative poems by one of Seattle’s most talented young authors.

On the more day-to-day operational side, PackFlat HQ recently moved to Tempe, Arizona, taking up space inside the offices of redPear, a local start-up specializing in websites, internet applications and dandy iPhone apps (redPear is also the company-child of PackFlat co-founder Brandon Willey). One of the things we love about being in Phoenix and working with the creative dynamic out here is happily extending to our corporate digs – in the same building, we also share space with the talents of Tomas Carrillo (The Closet Entrepreneur), Jack Smith (The Social Latte) and the fine folks over at The Social Media Bible. I still, however, can’t tear myself away for too long from the sweet patio at Coffee Rush).

I’ll be updating our blog here often with updates on what we’re up to, as well as our office neighbors and other cool and fun things happening with PackFlat and in the general Phoenix entrepreneur community. Until then!

-Will

We focus on developing all-inclusive, cohesive, intuitive online guides for destinations around our big blue planet.

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